Loopc.am Stops Being A Gimmick And Starts Getting Funding

Loopc.am has lately become a little bit of a craze amongst some iPhone users I know. Frankly, at first it seemed like something of a gimmick. Recording and sharing short gif-based videoclips called loops seemed like a temporary blip. I mean, why not just do a video and upload it somewhere? But word on the street is that users have taken to the app in droves and that is leading to significant traction in, perhaps, the same way that people took to sharing filter-altered images on Instagram. Loopc.am is also continuing an interesting startup tradition out of Berlin right now, joining EyeEm on the 'photography' front, and the 'Berlin Swedish Mafia' of Soundcloud and Readmill. But Loopc.am Founder Tor Rauden K?llstigen feels animated loops are a brand new category of shareable content, and so do his investors, Passion Capital, who today doing an undisclosed seed financing round. Alongside them are angel investors including Zoe Adamovicz (Xyologic, Concise Software), Alexander Ljung (Soundcloud), Heilemann Ventures (Dailydeal), Christophe Maire (Txtr), Felix Petersen (Amen), Peter Read and Eric Wahlforss (Soundcloud). The new funds will be used for growing the team and accelerating product development, including expanding the Loopc.am app client to support other platforms.

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